Content = growth

Wouldn’t it be good if you could use your customers as a perpetual content machine! You don’t need journalists, editors or content managers to get a steady growth in content – just engaged customers. This is the promise of User Generated Content. What’s more, you can even get your users to vet your content for you and check its quality, as happens on Wikipedia. But how do you kick off user engagement and how can you keep users coming back and doing more?