There are many publishers in the world with good content, brand or audience. Many don’t know how to make sustainable revenues or profits online. In this section I hope to share standard and costly pitfalls made regularly by publishers today. We’ll also analyse disruptors in this new online frontier. Opportunity exists to leverage and shore up your position before serious disruptors take hold—although recognising the opportunities sometimes requires thinking like ‘the enemy’.
Of late I have heard a lot of people saying that it’s getting harder and harder… [more]
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