Fun Is Viral

If a product is delightful; if it’s fun, then your product is more likely to be used, to be addictive and to be recommended to others. It sounds obvious—but how can you plan for fun? What are some examples of web products that have succeeded in growing without millions being spent on advertising? What keeps people coming back for more? Human nature, ego and competition to name a few … If you get the game right you can have your users jumping through hoop after hoop, while generating new business.